Build Something That Matters
Alpha Fit Club is the East Coast's most exciting boutique fitness franchise — NYC energy, world-class programming, and a community that members are fiercely loyal to. Now it's your turn to own it.
Alpha Fit Club brings the energy of boutique fitness into suburban markets. Low lights. Loud music. Coaches leading every class. It’s a high-energy, NYC-inspired training experience designed to feel immersive, motivating, and community-driven.
Behind the energy is a progressive training system built around our four-week micro cycle: Capacity, Tenacity, Intensity, and Peak. That structure gives members purpose, progression, and consistency, creating a coach-led experience that keeps people coming back.
Partner with a brand built on community, loyalty, and results. AFC franchisees aren't just business owners — they're leaders of a movement that changes lives in their community every single day.
Membership-based model with strong EBITDA margins and a proven pre-sales playbook designed to build revenue before you ever open your doors.
Our members don't just attend — they recruit. AFC's culture creates a powerful organic referral engine that big box gyms simply cannot replicate.
A completely scalable franchise model designed for multi-unit growth. Leverage our vendor relationships and infrastructure to expand faster and smarter.
From real estate and construction to marketing, hiring, and grand opening — our team walks with you every step of the way, before and after launch.
From the moment you sign, our team walks beside you through every stage — real estate, buildout, hiring, training, and beyond. You're never figuring it out alone.
Our national real estate team compiles all available sites, walks you through them, handles lease negotiations in partnership with our construction and architecture partners so you can sign with confidence and start the process off on the right foot.
We'll guide you through the entire buildout process from approved layout and general construction, to interior design, music and technology.
Upon lease signing, your onboarding begins — this starts your tech stack setup, your education on the brand and our systems, features two in-person training experiences, and hands-on support as we source and onboard your Manager and Lead Coach.
Once we've onboarded your Manager and begun to collect leads, pre-sales begins. You, your Manager, and your team will begin to sell memberships together — building community and brand awareness before the doors even open.
HQ guides your audition process from start to finish — formal rounds, virtual and in-person training, and a playbook that ensures every coach on your floor is ready to deliver.
A 3–4 day on-site intensive with HQ brings your team fully online. Friends and family classes round out the week — stress-testing your operation before a single paying member walks in.
Pre-sale members experience their first class. Then the studio opens its doors to the world — a milestone for you, your team, and the community you've spent months building.
Our team remains hands on over the course of the months following your opening helping ensure all the best practices we've worked hard to deploy are followed, setting you and your location up for success.
Your leadership triangle featuring studio owner, studio manager, and studio lead coach will travel to New Jersey for a 4-5 intensive in studio training experience to learn what it truly takes to operationalize the studio experience. You'll leave confident and ready to hire your team before our HQ team flys out for Orientation.
"We don't want to become just another group fitness brand. We want to do it different. We refuse to be the norm."
Sam Tooley is a lifelong entrepreneur with one obsession: building businesses that help people believe in themselves — in and out of the gym. Alpha Fit Club was built on a simple but powerful idea — take the energy of city-inspired group fitness and bring it somewhere it had never been. In April 2019, Sam and his team opened the first Alpha Fit Club in his hometown of Westfield, New Jersey.
Less than a year later, the pandemic shut the doors. Most would have walked away. They didn't. They fought through it, and in 2021 opened their second and third corporate studios. It was clear — people weren't just craving a workout. They were craving community, connection, and something real.
But they knew an experience alone wouldn't be enough. It had to be backed by science. They built a progressive programming model rooted in a balanced attack of strength and conditioning at a time when few in boutique fitness were paying attention to either. AFC was early to strength training. Even earlier to the hybrid model. And one of the only brands willing to bridge the gap between a world-class member experience and a methodology they could stake their reputation on.
Since launching franchising at the end of 2022, AFC has opened 20 studios and sold 30+ additional units across the East Coast. That same underdog mentality — the grit you feel the moment you walk into any AFC studio — is what Sam and his team bring to every new market, and what they're looking for in every partner they build with.
Our best franchise owners share a few things in common. If these sound like you, we want to hear from you.
You believe in building something beyond a business — a place where people belong and are genuinely changed by showing up.
You don't need to be a trainer. But you care about health, wellness, and helping people show up as the best version of themselves.
Our model is built to scale. Many of our owners are already planning their second location before they've opened their first.
You bring business acumen, leadership experience, or an entrepreneurial track record — and you know how to build and manage a team.
You follow systems, trust the process, and show up every day. Our playbook is proven — but it only works if you work it.
You value having a team behind you — not just at launch, but every week after. We're invested in your success for the long haul.
Fill out the form below and a member of our franchise team will be in touch within 24 hours.