A Seamless Launch Process for Your Fitness Franchise

We guide you through finding and securing the right location to set your business up for success. Our hands-on support includes:

• A corporate real estate team that compiles all available sites into a clear, organized document for review
• Scheduled walkthroughs so you can tour potential locations and evaluate each space in person
• Assistance with Letters of Intent (LOIs) and shortlisting the strongest site options
• Site surveys and preliminary layouts to help estimate costs early in the process
• Landlord negotiation support through lease signing
• Collaboration with trusted partners including Reimagine (Real Estate), REPM (Construction), and GRA (Architecture)

We help you bring your studio to life through a structured, collaborative buildout process that includes:

• A construction management team working closely with architects on all drawings and layouts
• REPM gathering bids from local general contractors and negotiating costs on your behalf
• Standardized bid sheets that allow for clear, apples-to-apples contractor comparisons
• Connections to key vendors through our onboarding team, including for equipment, flooring, and more
• Ongoing communication between you, REPM, contractors, and the onboarding team throughout the build

We set the foundation for your business with a clear onboarding process designed to prepare you for launch. You’ll benefit from:

• An official kickoff and team onboarding meetings scheduled upon lease signing
• Backend setup, including completing documents to build out your Mariana Tek platform
• Support from our corporate team in sourcing a local manager
• A three-day training experience prior to pre-sales launch
• A five-day training experience following the start of pre-sales

We prepare your studio leader to run day-to-day operations and lead your team effectively, including:

• Formal onboarding once your manager is identified to prepare for pre-sales launch
• Digital learning through the Circle platform, along with virtual training sessions
• Structured meetings covering marketing, operations, and sales
• Pre-sales launch requirements, including generating 300 or more leads and securing all necessary permits

We help you build early momentum and establish your presence in the community before opening, including:

• Pre-sales launch support with a clear lead generation strategy
• Active membership sales led by you, your manager, and the pre-sales team
• Ongoing focus on building community connections and developing a pipeline beyond just initial members

Using the Alpha playbook, we help you build a coaching team that delivers the Alpha experience from day one. We support with:

• Identifying a lead coach trained by HQ who partners with our team to recruit additional coaching staff
• Formal coach auditions, with multiple rounds as needed to find the right team
• Virtual and in-person training materials to ensure consistency and quality

You and your team step into a focused, three-to-four-day on-site training led by Alpha HQ, followed by a full prep week designed to get your studio ready for real members. This experience includes:

• Day one introductions and review of prior training
• Day two hands-on operational training and launch week preparation
• Day three team readiness evaluation and playbook finalization
• Monday through Wednesday community canvassing for last-minute lead generation
• Thursday through Sunday friends and family classes to stress test operations

The moment has arrived! We help you turn preparation into momentum as your studio officially opens. This includes:

• Launch Week, where pre-sale members experience classes for the first time
• A Grand Opening that introduces your studio to the broader public

We continue to support your growth after opening with systems, resources, and guidance, including:

• A dedicated monday.com NSO Process Board to manage tasks, timelines, and owner accountability
• Access to the Alpha Fit Club Circle platform, including courses, coach resources, live programming, sales and marketing materials, and community announcements
• Additional support as needed to help you operate, grow, and build long-term success